![]() ![]() A strong backlink profile provides better opportunities to rank at the top of SERPS. All the backlinks of a website, their attributes (follow, nofollow, anchor text.), and the value of these links represent the website's backlink profile. The number of backlinks, their relevance, and the authority of the referring domains are major criteria for ranking on Google and other search engines. This is unlike "internal links" that are links between pages of the same website. A backlink, also called "inbound link", "external link", or "incoming link" is a link between 2 different websites.
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